Logo Design + Merch

The client was looking to refresh their existing logo for use on merchandise. During the creative briefing process, it became clear that they wanted a design that felt modern and approachable, while still honouring the legacy and recognition of their long-standing business. The challenge was to strike a balance between preserving the original charm and structure of the logo, and introducing contemporary design elements to give it a fresh, updated feel.

To achieve this, we refined key visual components—streamlining shapes, updating typography, and adjusting the colour palette—while maintaining the familiar layout that loyal customers would recognize. Special attention was given to ensuring the logo worked effectively in both full colour and single-colour applications, allowing for seamless use across various platforms and materials. The final package included all necessary vector logo files for maximum versatility, as well as a detailed logo style guide to ensure consistent usage across future branding efforts.