Logo Design

The client approached us in need of a logo for their new business venture. The design needed to be professional, with a clear reference to the medical field to reflect the company’s specialized services. Additionally, the client wanted the branding to subtly convey that it was a Canadian company.

Following an in-depth creative brief and discovery session, we began the design process with initial sketches to explore different directions. These ideas were then refined digitally, leading to the presentation of two strong concepts. After gathering feedback, one concept was further developed into the final logo solution. The final deliverables included both vector and raster file formats to ensure flexibility across all media, along with a comprehensive style guide to support consistent branding moving forward.