Vector vs Raster Files: What’s the Difference (and Why It Matters)

If you’ve ever been asked, “Can you send a vector file?” and weren’t totally sure what that meant you’re not alone. Understanding the difference between vector and raster files can save time, money, and a lot of back-and-forth when it comes to printing, branding, and design.

Let’s break it down in plain language.

‍

The Big Difference at a Glance

Vector files are built with paths and points.
Raster files are made of pixels.

That one difference affects how files scale, print, and perform across different uses.

What Is a Vector File?

Vector graphics are created using mathematical paths instead of pixels. That means they can be scaled up or down infinitely without losing quality.

Why vectors are great

• Stay sharp at any size
• Perfect for logos, branding, and printing
• Easy to edit and recolour

Common vector file types

• AI – Adobe Illustrator (industry standard for logo design)
• EPS – Great for print and sharing with vendors
• PDF (vector-based) – Often used for print-ready artwork
• SVG – Ideal for websites and digital use

Best used for

• Logos
• Brand marks
• Apparel decoration
• Promotional products
• Large format printing (banners, signage, decals)

If it needs to be printed or resized, vector is king.

What Is a Raster File?

Raster graphics are made up of pixels (tiny squares of colour). The quality depends on resolution, which means the graphics can get blurry or pixelated depending on the size.

Why raster files still matter

• Best for photos and detailed images
• Rich colour and texture
• Standard for digital use

Common raster file types

• JPG / JPEG – Photos and web images
• PNG – Images with transparent backgrounds
• TIFF – High-quality print images
• PSD – Adobe Photoshop working files

Best used for

• Photography
• Web images
• Social media graphics
• Digital mockups
• Detailed artwork with textures or shading

Raster files are resolution-dependent — size matters.

Why This Matters for Printing

This is where things can go wrong if the file type isn’t right.

• A low-res JPG logo might look fine on screen but print fuzzy on apparel
• A vector logo prints clean on everything from business cards to banners
• Promo and apparel production almost always prefer vector files.

If you’re sending artwork to a printer or promotional supplier, vector is usually the safest choice.

Final Tip

While some print methods like DTF (Direct-to-Film) are able to print raster files, vector is almost always recommended. If you only have raster files for your artwork a high-resolution 300dpi file at print size will ensure crisp, professional results at any size.

‍

Not sure what file you have? Or need help converting it? We’re happy to help.

‍